The Most Important Juror

The Most Important Juror - A Counterintuitive Approach to Telling the Winning Story in the Courtroom
November 14 - November 15, 2019
Sheraton Gunter Hotel
San Antonio, TX

In this two-day seminar, you will be introduced to fundamental story telling approaches and trial strategies that helped secure a $90 million dollar verdict win in the recent Blake v. Werner trucking case, a case deemed “unwinnable” by many.
An attorney’s ability to successfully communicate, connect and persuade is crucial to success both inside and outside the courtroom. Regardless of whether you are speaking to your clients, your trial team, in settlement conferences, in every type of negotiation and especially in court it is High Stakes Communication. Your ability to effectively and powerfully communicate your message comes down to arming the most important juror… and that’s you.
Eric Penn, an experienced litigator and Jesse Wilson, a Juilliard trained communications specialist and jury trial consultant, developed this program by merging their skill perspectives from both the stage and the courtroom.
Bringing together the best of both worlds from a trial lawyer’s and jury trial consultant’s perspective, you will see how the true power of the winning story is an inside job, and so is winning communication.
Eric and Jesse, together with some of the nations’ top trial lawyers, will examine the skills necessary to craft opening and closing narratives that engage judge and jury and deliver the kind of emotional impact that influences significant jury verdicts and awards. Providing the emotional connection, and skills, to communicate the “heart of the story,” this program will awaken you to your true communication potential.

Take a "deep dive" with leading trial lawyers and theater and communication specialists, into effectively and powerfully communicating your message in...and out of the courtroom.

Program Agenda


Printable Program Agenda


    Registration fees include welcome reception on 11/14/19, breakfast and lunch on 11/14/19 and 11/15/19
    and morning and afternoon refreshments on all program days.

    On or before October 11, 2019            October 12, 2019 and after
    Attorney:  $890                                     Attorney:  $990
*Over 13 hours of CLE Credit

Terms and Conditions for Legal Latitudes Continuing Legal Education Programs:
By agreeing to the terms and conditions of this program, I affirm that I am a plaintiff attorney and do no personal injury defense work. I further affirm that no member of my law firm does any personal injury defense work. I also affirm that I will not disseminate or share any information, verbal or in writing, that I am privy to at this conference with any attorney or legal firm that does personal injury defense work.

Refund Policy:
Registered attendees who must cancel their attendance at this program will be refunded 100% of their registration fee if cancelation is received 30 days in advance of the start of the program. Attendees who cancel two calendar weeks in advance of the start of the program will be refunded 50% of their registration fee. No registration fee refund will be made for cancelations received less than two calendar weeks prior to the start of the program. Cancelation notices must be sent in writing to and attendee must receive confirmation that said request was received. For questions related to cancelation, you may also call Legal Latitudes at 417-844-6860.


Thank you Program Sponsors: