Agenda

The Most Important Juror: 
A Counterintuitive Approach to Telling the Winning Story in the Courtroom
November 14 - November 15, 2019

The Sheraton Gunter Hotel - San Antonio, TX
Wednesday, November 13, 2019
7:00pm - 9:00pm
Early Registration

Thursday, November 14, 2019
8:00am - 9:00am
Conference Registration
8:00am - 9:00am
Breakfast in Exhibit Hall Sponsored by Knott Laboratory
9:00am - 9:10am
Welcome and Overview
Eric Penn & Jesse Wilson
9:10am - 9:55am
The Eight Fundamentals of Breakthrough Communication From the Stage and Screen: The Origins of the Counterintuitive Approach to Storytelling
Jesse Wilson
9:55am - 10:55am
The Most Important Juror Meets Werner Trucking Company
Eric Penn
10:55am - 11:10am
Refreshment Break in Exhibit Hall Sponsored by Balanced Bridge Funding
11:10am - 11:40am
Storytelling:  The Psychology and Practical Application of Storytelling to Grow Your Practice & Help You Win More Cases
Nick Nanton
11:40am - 12:25pm
Transforming Obstacles into Opportunities Before the Jury
Emily Hawk Mills
12:25pm - 1:30pm
Luncheon Sponsored by Law Tigers
1:30pm - 2:15pm
Metier the Trial Artist - The Power to Lead
Tom Metier
2:15pm - 3:00pm
Strategizing Before Trial
Dan Munley
3:00pm - 3:45pm
The State Before the Story - Stepping into Your Presence, the Power of the Non-Verbal and Emotional State-Management
Jesse Wilson
3:45pm - 4:00pm
Refreshment Break in Exhibit Hall
4:00pm - 4:45pm
"Abandon Script." The Opening Statement and the Three Act Structure
Eric Penn
4:45pm - 5:00pm
Groundbreaking Technology Used in Today's Litigation
Dr. Richard Ziernicki
5:00pm - 5:45pm
Combatting Fear and Other Defense Tactics
Pete Kestner
5:45pm - 6:45pm
Welcome Reception in Exhibit Hall Sponsored by DNA Legal Brand/Story Agency

Friday, November 15, 2019
8:00am - 9:00am
Breakfast in Exhibit Hall Sponsored by Texas Brain Center
9:00am - 9:45am
Transforming the Victim to Victor: What the Jury Wants and Needs to See
Jesse Wilson
9:45am - 10:00am
Continuum of Care for Traumatic Brain Injuries in the Outpatient Environment
Gina Armstrong, MD
10:00am - 10:45am
The Power of "No Fact" Jury Questions and Prioritization of Limited Time in Voir Dire
Eric Penn
10:45am - 11:00am
Refreshment Break in Exhibit Hall
11:00am - 11:45am
Taking Your Whole Self to Trial - Being Effective From Voir Dire Through Closing
Jim Fitzgerald
11:45am - 12:30pm
Having a Senior Moment: Developing and Winning Personal Injury Cases Involving Seniors 
Patrick Ardis
12:30pm - 1:30pm
Luncheon Sponsored by Plaintiffs MSA & Lien Solution
1:30pm - 2:15pm
Using the Home as a Witness - Storytelling From the Heart
Andy Young
2:15pm - 2:30pm
On Trial 24/7 - How Online Presence Impacts Offline Perception for Law Firms
Tanner Jones
2:30pm - 3:15pm
High Performance Skills for High Stakes Communication. Breathing, Body Movement (Spatial Awareness), Trusting Silence and the Power of the Voice
Jesse Wilson
3:15pm - 4:00pm
Have You Earned the Right to Say "This is Bigger Than All of Us?" Connecting to the Greater Story and Taking the Most Important Juror Home With You
Eric Penn
4:00pm
Adjourn